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I guess the day had to finally come. Adobe first came out with their Photography Plan that included Lightroom and Photoshop for $9.99 a month back in 2013. Since then, the price hasn’t changed. What we’ve gotten as part of that plan has increased, but the price never did. But recently, Adobe announced some pricing changes, so I thought I’d write a little FAQ to help answer some questions.

Now… I’m a good news first kind of guy, so I’ll give you that first… you can still get the $9.99 / month price (effectively $120 per year), and the same apps that you’ve always had, for that price. The bad news isn’t really even that bad. Depending on how you pay for that plan, the price could go up for you. It doesn’t have to as you’ll see, but it could.

NOTE: I’m happy to answer questions and hear your thoughts in the comments. However, please don’t ask anything specific to your account with Adobe. Click Here to Contact Adobe for those questions.

Okay… Let’s dive in to the FAQs to clear things up:

Q. What is the deal with the new pricing?

A. Let’s try to break this down and keep it simple. I will use USD pricing for this, so check your specific country if you don’t live in the US.

Starting January 15, 2025, the price of the Adobe Creative Cloud Photography plan with 20GB storage will increase in all countries. 

  • Annual billed monthly: Increase of US$5, from US$9.99 to US$14.99 per month
  • Annual prepaid: No increase, the price will remain US$119.88 per year

NOTE: This DOES NOT mean that your price will increase on January 15th, 2025 (and it most likely won’t). Please read the rest of the questions before you call Adobe and change something necessarily.

Let’s look at a few different scenarios:

Person A: Subscribed to the $9.99 Photography Plan (LR, LRC, PS + 20GB Cloud Space). But, you pay that $9.99/month, ANNUALLY, at $120 once each year (not $9.99 / month)

Good news! Nothing changes for you. Your price doesn’t go up. You get the same apps and benefits and you’ll continue to pay $120 annually (which works out to $9.99 a month). See, I told you it wasn’t that bad. 

I’d say to stop reading here, but you’ll probably want to continue on because this will most certainly get blown out of proportion and your friends will think the sky is falling. This way, you can be the voice of reason in the chaotic world that’s to follow 🙂

Person B: Subscribed to the $9.99 Photography Plan (LR, LRC, PS + 20GB Cloud Space) and pays monthly. 

Your plan will stay exactly the same with the same apps and benefits, but you will now pay $14.99 per month – UNLESS you switch and pay yearly. In that case, you’ll pay the equivalent of $9.99 per month ($120 annually).

Person C: Subscribes to the $19.99 Photography Plan (LR, LRC, PS + 1TB Cloud Space) – Nothing changes with your plan and you’ll still be able to pay the same price monthly or yearly.

Person D: Subscribed to the All Apps plan – Nothing changes in your plan. 

Q. Well that doesn’t sound so bad Matt, right? 

A. I agree. I think many of us knew a change had to come at some point. No company can hold prices steady that long, and I actually thought it would be worse. I never thought there would be an option to keep paying the same price. But… the Petapixel and FStopper tabloid comments/communities of the world will make this very dramatic. I wanted to try to break it down for you to make it as simple as possible, so you don’t get caught up in the drama those communities will start.

Q. When will this change take effect and when will I have to pay more?

A. The updated pricing will be reflected on your next Adobe Contract Renewal date that happens AFTER January 15, 2025. You’ll receive an email from Adobe about the changes approximately 30 days before your contract is up for renewal. Visit the Adobe account page to view or manage your membership details.

In other words, your subscription will NOT be affected UNTIL YOUR CURRENT plan is up for renewal next year. For example, if your annual contract was up on December 10th (it’s before Jan 15th) then you’re good until next December 10th, 2025 – and nothing changes. But on Dec 10, 2025, the changes will take place, so you’ll want to adjust your payment by then.

If you renewed back in October, then nothing will change for you until October 2025. If you renewed back in February of 2024, then your new changes will take place in February of 2025. Adobe has an FAQ with specific links you can read here and all questions relating to dates should be directed toward them.

Q. So wait… after January 15th I’m going to have to pay more?

A. No. January 15th is when the changes go in to effect. Remember, even if you pay monthly, each year you have an annual subscription with Adobe for 12 months. They won’t just go raising your price right in the middle of your contract period. So whatever date that annual contract is up, is when you’ll be subject to any price increase – and Adobe states they will email you 30 days before that.

Here’s an example. Let’s say your Annual contract is up on March 20th, 2025 and you pay $9.99 each month right now. Then, come January 20th, 2025, you’ll still pay $9.99 for the month because that is still part of your original contract. Come Feb 20th… same thing. Once March 20th hits, you’ll then start getting charged $14.99 for each month, UNLESS you switch to an Annual Prepaid payment before then. In that case you’ll get charged $119.88 for the year ahead. It sounds complicated but it’s not when you remember that your monthly payment is really part of a 12 month subscription.

Q. It sounds like Adobe is going with the model of pay monthly and your price is more… but commit to pay annually and you’ll get a cheaper price. Is that true?

A. Yep… welcome to 2014 Adobe. The rest of the companies in the world have been treating subscriptions like this (pricing differences for annual vs monthly) for over 10 years, and you’re pretty much the only company that hasn’t. 

Q. So wait… if I’m a current Photography Plan $9.99/month subscriber, my rate doesn’t go up?

A. Correct. If you choose to pay your $9.99/month annually (pay $120 once each year), then your price doesn’t go up. Your price only goes up if you pay your $9.99 monthly, and you choose to keep paying monthly. Then your price goes to $14.99 per month. 

Q. I pay $9.99 each month now, so it sounds like my price will go to $14.99 per month. Can I switch to pay yearly now, so my overall yearly price doesn’t change?

A. Absolutely. If your Photography plan (20GB) is currently on an annual plan, paid monthly, you can switch your billing to annual plan (prepaid at $120) by visiting your Adobe Account page or by contacting Adobe’s Customer Support. Please do not ask questions here about this process.

Q. Should I call Adobe immediately and change everything?

A. No. Please don’t. There’s no reason. This is Week 1 of an announcement, or pretty close to it. It’s not even Day 1 of a change… it’s of an announcement about a change that happens in a month. Also, Remember that NOTHING changes until January 15th and even then, most likely nothing changes for you specifically until your subscription is up for renewal.

So there’s no point in doing anything today. Maybe log in to your account and look for whatever day your renewal is up. After that, make a note in your calendar to contact Adobe 30-45 days to prior to that if you need to make a change to pre-pay annually. But calling right now would probably lead to a bit of frustration, as I’m sure wait times will be longer and I can only imagine this info is just now being spread through their support channels.

Lastly, if I didn’t make this clear already… do not call or get in an online chat and change anything now. It’s pointless. Your monthly price will not go up until your annual contract date is up for renewal. Please re-read my “Q. So wait… after January 15th I’m going to have to pay more?” question above if this doesn’t make sense.

Q. Matt, you convinced me to get the LR, LRC, PS + 1 TB Cloud plan a while back because you said the cloud space was worth it. So I have the $19.99 plan. Am I right in reading that nothing changes with that plan?

A. Correct. You can still pay that monthly or yearly, but the plan or price doesn’t change and that plan is not going away. 

Q. If I pay $120 annually now, will Adobe lock that price in forever?

A. Nice try. Like every other company in the world, Adobe is not going to lock in your price forever – and will not speak to what prices may or may not eventually get changed to.

Q. I’m mad at Adobe. Why are they doing this?

A. I can’t speak for Adobe on exactly why they did it. But when companies raise prices, the “why” is usually to make more money right? The photography plan came out in 2013 at $9.99 a month. Today, 11 years later, it’s still $9.99 a month. I can’t think of anything I paid for in 2013 that is the same price today. And since 2020, most things I buy are anywhere from 30-50% or more than they were back then. Inflation is everywhere. We’ve just had the luxury of not experiencing it with Adobe. And if you decide to pay annually, then guess what… you still get to experience a non-inflation world with your Adobe apps.

Q. I’m still mad, and I’m cancelling my subscription…

A. That’s not a question 🙂 And it’s an silly reaction to not actually having to pay any more. But hey, if you think you’ll be better off piecing together all of the standalone apps you’d need to make you whole from losing LR and PS, go for it. Trust me, you’ll end up spending close to the same money each year by the time you piece all of the apps necessary together, and you won’t get even close to the quality of edits you will with Adobe (not to mention none of your raw edits will be viewable in other editors). But if it’s worth it to save $10-30 a year, go for it.

Q. Is this whole idea that they’re holding the price steady at $120 per year just a big bait-and-switch tactic by Adobe to lure me in and then they’ll jack up the price later?

A. Good point… the whole bait-and-switch argument has been made before about the $9.99 monthly plan… for about 11 years. So if you consider a fair bait-and-switch time period to span 11 years, then maybe you’re right 😉

Q. How can I find out exactly what plan I have from Adobe? 

A. Log in to Adobe’s website and check your account. If you still have questions contact Adobe support.

Q. Are there any other plans affected by this?

A. The Lightroom only plan has a small price adjustment too ($9.99 to $11.99), but I don’t believe that affects most people reading this. That is the only other plan affected.

Q. What about new customers going forward, who aren’t subscribed to the Photography Plan right now? 

A. After January 15th, new customers won’t be offered any $9.99 / $14.99 or $120 Annual payment Photography plan option. Instead, starting on January 15, 2025, new customers will ONLY be offered the $19.99 Photography Plan that includes LR, LRC, PS and 1TB of Cloud storage (and remember, that plan’s price has not changed). 

However, the $9.99 / $120 annual plan is still available until January 15th, 2025… so tell your friends 😉

Q. What will happen if I cancel my plan one day and try to come back after January 15, 2025. Will I be able to get the same $120 / year plan? 

A. No. Like all “grandfathered” programs out there, if you cancel, then you lose your grandfathered-ness. You’ll ONLY be offered the $19.99 per month plan, just like a new customer will. This is how all “grandfathered” programs work everywhere in the world.

Q. Do you think Adobe will ever go back to perpetual licenses, I don’t want to rent my software? 

A. (Sigh) 😉 


Hopefully this helps answer some of your questions and avoid some of the drama that the internet will undoubtedly start from this. Feel free to leave a comment with any thoughts or questions, but also remember that if you’re going to ask me about anything specific about your account, I won’t be able to help. Thanks!

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